How do CDP's manage GDPR & Privacy compliance

The GDPR is an EU data protection law regulation that defines how companies handle personal data relating to individuals within their borders. It has been set in place to give citizens more control over their personal information and ensure transparency regarding what information is collected and how it is used. Companies must now ensure they are compliant, so how do CDP’s stay ahead of regulation? This piece will explore some practical ways for CDPs to manage GDPR compliance successfully.

5 Practical Ways For CDPs To Manage GDPR Compliance

1) Understand what you’re protecting
Under GDPR, companies are required to have a data protection officer to assist with monitoring compliance. This person is in charge of ensuring employees are aware of what personal information they are collecting and when it can be used. But they also need to keep an eye on how certain long information is being stored for, when it needs to be deleted, how that process works, etc.
It is essential companies have these policies set out clearly, so employees understand their responsibilities. It may sound obvious, but failing to know where your data is or why it’s being collected or recorded could lead to serious trouble down the line.

2) Keep an eye on the analytics
Under GDPR, companies must inform customers of their data collection and storage policies. This is why it’s so important to keep track of what information you collect and how long you store it. Suppose any of your policies change, for example. In that case, if new personal information is collected or an old policy is changed, there needs to be a clear and transparent way to inform customers about that.

3) Review existing processes
When a new regulation is introduced, it is a good idea to review existing procedures, especially when that regulation has been created to protect people’s personal information. Under GDPR, companies must ensure they have set out clear and transparent rules about data collection and storage, who it can be shared with, and why.
If these rules are not already in place, it is essential to look at your existing processes and determine what might need to change moving forward. This will make life easier when you come to inform customers of any changes in the future. The more you know now, the less work you will have later on.

4) Educate your employees
It is not enough to simply inform customers about your new data collection and storage policies; you also need to educate all employees handling or processing any personal information. One of their main tasks under GDPR is ensuring customer data remains secure, which means setting up processes for receiving, collecting, transferring, and storing any information.
Employees must understand these processes fully if they are going to do their job well. The best way to educate them is by clearly communicating those policies from day one. The easier it is for them to follow those guidelines, the less likely there will be a slip-up down the line.

5) Make sure security levels are high
Under GDPR, companies have a duty of care towards protecting people’s private information. This means putting in place an appropriate level of technology and staff to ensure any personal data is stored safely and securely at all times.

Without those measures in place, it is difficult to guarantee that data is not accessed by anyone who should not be viewing it, such as hackers or unauthorized third parties with malicious intent. It may also be necessary to hire additional staff or invest in new software or processes if there has been a breach; clearly, you want to do everything possible now to avoid these potential problems later on.

If your company deals with personally identifiable information (PII) – things like names, addresses, phone numbers, photos – then your organization must comply with GDPR. If you deal with sensitive data – financial details like credit card numbers, medical records – then you will probably also have obligations under GDPR. It’s important to note that if your business has operations outside of the European Union, those operations are still subject to local laws about PII protection.

Hope now it’s clear how your decisions affect your customers and your brand. So, without a second thought in mind, it’s time to move forward by implementing a CDP that will allow you to market confidently. If you still need any guidelines regarding CDPs, GDPR & Privacy compliance, feel free to ask MUSE’s team for help.

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