CUSTOMER DATA PLATFORM PROGRAM

ESSENTIAL DATA PLATFORM CAPABILITIES

DATA COLLECTION

DATA UNIFICATION

MARKETING ENABLEMENT

IDENTITY RESOLUTION

Facilitates the collection of known 1st party customer data

Unifies multi-source data with a persistent customer ID resulting in a consolidated view of the customer

Flexible storage and seamless turnkey integrations enable multi-faceted marketing functionality

Flexible storage and seamless turnkey integrations enable multi-faceted marketing functionality

iNTEGRATED USER EXPERIENCE

AUDIENCE CREATION

360 DEGREE CUSTOMER PROFILE

REPORTING AND ANALYTICS

Streaming data across digital marketing platforms in real-time to enable personalized marketing and continuous optimization

Enable cross-platform and cross-device segmentation to be leveraged across all marketing channels

Build a 360 degree profile for your customers allowing for in-depth analysis, audience creation, and marketing enablement

Monitor incoming data, identify anomalies, maintain data quality and produce customer insights

Example CDP Use Cases

Use Cases

Data Attributes that matter

Audience

Visitor Type

Increase the AOV of orders based on full 360 degree profile affinities & buying propensity

Purchase history, profile customization, preferences, and product affinity

 

Existing Customers

1st, 2nd + 3rd party Visitors

Increase First-time visitor conversion rates with early sales funnel stage targeting

3rd party persona attributes, CDP profile look alike modeling

First-time visitors

1st + 3rd party Visitors

Increase acquisition traffic quality with lookalike models

CDP attributes + Marketing Automation Lookalike model outputs

Prospects, Lapsed Customers

1st + 2nd party Visitors