CUSTOMER DATA PLATFORM PROGRAM ESSENTIAL DATA PLATFORM CAPABILITIES DATA COLLECTION DATA UNIFICATION MARKETING ENABLEMENT IDENTITY RESOLUTION Facilitates the collection of known 1st party customer data Unifies multi-source data with a persistent customer ID resulting in a consolidated view of the customer Flexible storage and seamless turnkey integrations enable multi-faceted marketing functionality Flexible storage and seamless turnkey integrations enable multi-faceted marketing functionality iNTEGRATED USER EXPERIENCE AUDIENCE CREATION 360 DEGREE CUSTOMER PROFILE REPORTING AND ANALYTICS Streaming data across digital marketing platforms in real-time to enable personalized marketing and continuous optimization Enable cross-platform and cross-device segmentation to be leveraged across all marketing channels Build a 360 degree profile for your customers allowing for in-depth analysis, audience creation, and marketing enablement Monitor incoming data, identify anomalies, maintain data quality and produce customer insights Example CDP Use Cases Use Cases Data Attributes that matter Audience Visitor Type Increase the AOV of orders based on full 360 degree profile affinities & buying propensity Purchase history, profile customization, preferences, and product affinity Existing Customers 1st, 2nd + 3rd party Visitors Increase First-time visitor conversion rates with early sales funnel stage targeting 3rd party persona attributes, CDP profile look alike modeling First-time visitors 1st + 3rd party Visitors Increase acquisition traffic quality with lookalike models CDP attributes + Marketing Automation Lookalike model outputs Prospects, Lapsed Customers 1st + 2nd party Visitors