CUSTOMER DATA PLATFORM PROGRAM
ESSENTIAL DATA PLATFORM CAPABILITIES
DATA COLLECTION
DATA UNIFICATION
MARKETING ENABLEMENT
IDENTITY RESOLUTION
Facilitates the collection of known 1st party customer data
Unifies multi-source data with a persistent customer ID resulting in a consolidated view of the customer
Flexible storage and seamless turnkey integrations enable multi-faceted marketing functionality
Flexible storage and seamless turnkey integrations enable multi-faceted marketing functionality
iNTEGRATED USER EXPERIENCE
AUDIENCE CREATION
360 DEGREE CUSTOMER PROFILE
REPORTING AND ANALYTICS
Streaming data across digital marketing platforms in real-time to enable personalized marketing and continuous optimization
Enable cross-platform and cross-device segmentation to be leveraged across all marketing channels
Build a 360 degree profile for your customers allowing for in-depth analysis, audience creation, and marketing enablement
Monitor incoming data, identify anomalies, maintain data quality and produce customer insights
Example CDP Use Cases
Use Cases
Data Attributes that matter
Audience
Visitor Type
Increase the AOV of orders based on full 360 degree profile affinities & buying propensity
Purchase history, profile customization, preferences, and product affinity
Existing Customers
1st, 2nd + 3rd party Visitors
Increase First-time visitor conversion rates with early sales funnel stage targeting
3rd party persona attributes, CDP profile look alike modeling
First-time visitors
1st + 3rd party Visitors
Increase acquisition traffic quality with lookalike models
CDP attributes + Marketing Automation Lookalike model outputs
Prospects, Lapsed Customers
1st + 2nd party Visitors