Strategy & Intelligence

Home - Strategy & Intelligence

MARKETING RESPONSE PROGRAM

Accelerate your growth with our fractional marketing leadership, combining data-driven strategies and team support to deliver measurable sales growth and cost efficiencies. Let us show you how we drive success through targeted, adaptive marketing solutions.

RAPID RESPONSE MARKETING PROGRAM CAPABILITIES

We offer fractional marketing leadership augmented with team support to generate sales growth and cost efficiencies

STRATEGY

Strategy is the starting point of growing your marketing bottom- line impact. We create use cases that have high impact and low cost as a beginning point along with a prioritized roadmap to deliver business KPIs in an agile manner.

• Analytics Assessment
• Technology Review
• UI/UX studies

UI/UX & CONTENT

UI/UX accessibility, SEO and performance requirements drive compliance and ROI for your organization. We ensure standards and best practices in customer experience.

  • Content development
  • SEO
  • Accessibility
  • Experience Desig
  • TECHNOLOGY

    MarTech investments must lead to business benefits. We create websites and apps, enhance efficiencies through automation & use of AI.
    Our tech experts work with MarTech strategist to ensure strategy is executed in complete alignment with the “North star”

    DATA, AI & ANALYTICS

    Our team of data practitioners enables you to deliver actionable insights that have direct impact on business metrics.

  • Measurement strategy
  • Web and App analytics
  • Dashboards
  • Cohorts & Modeling
  • Experimentation (A/B Testing)
  • RAPID RESPONSE TEAM

    We recommend a quick 4-week assessment phase to identify high value / low-cost strategies to deploy along with onboarding critical additional resources to fix immediate issues

    SUGGESTED CORE TEAM

    • FRACTIONAL CXO LEADER
    • PRINCIPAL MARTECH STRATEGIST
    • MULTI-SOLUTION TECHNICAL
    • ARCHITECT

    ADDITIONAL RESOURCES (as needed)

    • BUSINESS ANALYST
    • LEAD CX ENGINEER
    • SEO SPECIALIST
    • CONTENT SPECIALIST
    • DEVELOPER
    • DATA ENGINEER
    • DATA ANALYST
    • PROMPT ENGINEER
    • QUALITY ASSURANCE

    RAPID RESPONSE STRATEGY ASSESSMENTS

    Emerging Practice that incorporates generative AI and adapting to evolving discovery needs

    Service

    Essential

    Advanced

    Premier

    Muse Essential Workshop

    Yes

    Yes

    Yes

    Website Performance Test

    Yes

    Yes

    Yes

    SEO & Analytics Assessment

    Yes

    Yes

    Yes

    UX & Accessibility Analysis

    Yes

    Yes

    Yes

    Google & Industry Business Listing Review

    Yes

    Yes

    Yes

    High Level Platforms & Technology Landscape Analysis

    Yes

    Yes

    Yes

    Muse Innovation Workshop

    Yes

    Yes

    Use Case Development

    Yes

    Yes

    Blueprint for growth and innovation

    Yes

    Yes

    Forensics Data Analysis of Customer Base

    Yes

    Content Strategy Assessment

    Yes

    Total Cost of Ownership Assessment

    Yes

    Future Technology Roadmap

    Yes

    ROI Estimates

    Yes

    PRODUCT SELECTION ENGAGEMENT

    Navigate the complexities of choosing the right technology with expert guidance. Our Product Selection Engagement ensures you select platforms that align with your business goals and drive meaningful results.

    Product Selection Engagements:

    Product Selection Engagement at Muse Platforms

    In 2024, selecting the right digital tools and platforms is crucial for any business aiming to stay competitive in the market. The landscape is saturated with options, each promising to be the silver bullet for your digital transformation goals. At Muse Platforms, we understand that making the right choice can be daunting, which is why we offer our *Product Selection Engagement* package.

    Our Product Selection Engagement is designed to help businesses navigate the complexities of choosing the best digital experience platform (DXP) or other crucial technologies. We focus on aligning the selected technology with your strategic goals, ensuring it not only fits technically but also enhances your customer experience and drives business growth.

    GO TO MARKET STRATEGY CONSULTING

    Ensure a successful product launch with a comprehensive go-to-market strategy that includes market research, brand positioning, and channel execution, tailored to drive impactful engagement and growth.

    Go-To-Market Strategic Services at Muse Platforms

    In today’s rapidly evolving digital landscape, the difference between success and failure often hinges on a well-executed go-to-market (GTM) strategy. At Muse Platforms, we understand that bringing a product or service to market is more than just a launch—it’s about crafting a narrative, identifying and engaging with the right audience, and ensuring that every touchpoint along the customer journey is optimized for success. Our Go-To-Market Strategic Services are designed to guide businesses through this critical phase, ensuring they not only survive but thrive in their respective markets.

    Service Overview

    Our Go-To-Market Strategic Services are tailored to meet the unique needs of each client, whether they are startups looking to disrupt an industry or established businesses aiming to introduce a new product or service. We approach every GTM engagement with a holistic perspective, integrating market research, brand positioning, and digital strategy to create a roadmap that aligns with your business objectives.

    Key Components of Our Go-To-Market Strategic Services

    1. Market Research & Competitive Analysis

    Understanding the Landscape: We begin with a comprehensive analysis of your target market, identifying key trends, customer behaviors, and potential barriers to entry. By understanding the competitive landscape, we help you position your product or service to stand out from the crowd.

    Audience Segmentation: Leveraging advanced data analytics, we segment your audience to pinpoint the most lucrative markets. This allows us to tailor your messaging and marketing efforts to resonate with the right consumers, increasing the likelihood of conversion.

    2. Brand Positioning & Messaging

    Crafting Your Narrative:  A strong brand narrative is essential for any successful launch. We work closely with you to develop a compelling value proposition that clearly communicates your product’s unique benefits and differentiates you from competitors.

    Messaging Strategy: We design a messaging framework that aligns with your brand voice and resonates with your target audience. This includes crafting key messages for different channels and customer touchpoints, ensuring a consistent and impactful brand presence.

    3. Channel Strategy & Execution

    Multi-Channel Approach: We identify the most effective channels for reaching your target audience, whether it be through digital platforms, traditional media, or a combination of both. Our channel strategy is designed to maximize reach and engagement, ensuring your product or service gains the visibility it deserves.

    Tactical Execution: Our team of experts manages the execution of your GTM strategy across all identified channels, from digital advertising campaigns to social media engagement. We continuously monitor and optimize these efforts to ensure the highest return on investment (ROI).

    4. Launch Planning & Implementation

    Integrated Launch Plan: We develop a detailed launch plan that coordinates all aspects of your go-to-market strategy, from pre-launch buzz to post-launch follow-up. This plan includes timelines, budgets, and key performance indicators (KPIs) to track success.

    Execution Support: Our team provides hands-on support during the launch phase, ensuring that all elements of the plan are executed flawlessly. We also offer ongoing support to adapt and refine your strategy as needed, based on real-time performance data.

    5. Performance Monitoring & Optimization

    Analytics & Reporting: We believe that data-driven decisions are the key to success. Our GTM services include comprehensive analytics and reporting to track the performance of your launch. We provide insights on what’s working, what’s not, and how to pivot to achieve your goals.

    Continuous Optimization: Post-launch, we remain engaged to help you refine your strategy based on real-time feedback and performance metrics. Our goal is to ensure your product or service continues to gain traction and market share long after the initial launch.

    Why Choose Muse Platforms?

    At Muse Platforms, we combine our deep expertise in digital strategy with a passion for innovation to deliver go-to-market strategies that are not only effective but also transformative. Our tailored approach ensures that each client receives a strategy designed to meet their specific needs, empowering them to achieve their business objectives and build lasting success. Whether you are entering a new market or launching a new product, our Go-To-Market Strategic Services are your roadmap to success

    Standard Small

    Pro Medium

    Advanced

    Premium (Large)

    1. Market Research & Analysis

    Basic Market Overview

    Detailed Market Study

    Comprehensive Market Analysis + Forecasting

    2. Competitive Analysis

    High-Level Competitor Overview

    In-Depth Competitor Analysis

    Ongoing Competitor Monitoring & Reporting

    3. Audience Segmentation

    Basic Segmentation

    Advanced Segmentation + Personas

    Custom Segmentation with Psychographics

    4. Brand Positioning

    Basic Positioning Statement

    Full Brand Positioning & Messaging Strategy

    Tailored Brand Story + Value Proposition Development

    5. Channel Strategy Development

    Identification of Key Channels

    Multi-Channel Strategy + Prioritization

    Custom Multi-Channel Strategy + Budget Allocation

    6. Digital Advertising Strategy

    Basic PPC & Social Media Plan

    Multi-Platform Digital Advertising Strategy

    Omnichannel Advertising Strategy + A/B Testing

    7. Content Strategy

    Basic Content Plan

    Comprehensive Content Strategy + Calendar

    Customized Content Creation + SEO Optimization

    8. Launch Planning & Execution

    Basic Launch Plan

    Full Launch Plan with Timelines & KPIs

    Integrated Launch Execution + Real-Time Adjustments

    9. Performance Monitoring

    Basic KPI Tracking

    Detailed Performance Analytics + Monthly Reporting

    Advanced Analytics + Continuous Optimization & Reporting

    10. Post-Launch Support

    1-Month Support

    3-Month Support + Strategy Adjustment

    6-Month Ongoing Support + Strategic Pivoting

    INSIGHT AND BUSINESS INTELLIGENCE

    Turn data into action with our Business Intelligence services. We provide deep insights that enable smarter decision-making, empowering you to identify new opportunities and optimize performance for sustained growth.

    Digital Analytics Program – Setup and Maintenanc

    Service

    Standard

    Pro

    Premier

    Google/Adobe Analytics setup and configuration

    Basic

    Advanced

    Advanced

    Website traffic reporting

    Monthly

    Monthly

    Weekly

    SEO analysis

    Basic

    Yes

    Yes

    Performance review

    Basic

    Advanced

    Advanced

    Marketing pixel setup

    Quarterly

    Advanced

    Advanced

    Competitor analysis

    Monthly

    Monthly

    Social media analytics

    Yes

    Yes

    Power BI dashboard

    Basic

    Custom

    Customer feedback surveys

    Quarterly

    Monthly

    E-commerce tracking

    Advanced

    Conversion rate optimization

    Yes

    A/B testing

    Yes

    Customer journey mapping

    Yes

    Heat mapping and user behavior analysis

    Yes

    Support

    Email

    Phone

    Phone

    Emergency after-hours support

    Yes

    $800

    $1500

    $3500

    Leaders Digital Experience Platform (DXP) Solutions, specializing in eCommerce/Retail, High-Tech B2B, Media & Entertainment, and Health & Wellness sectors. Drive growth with innovative, data-driven strategies.

    © 2024 Created with Muse Platforms