Case Study:Muse Platforms and Four Seasons Catering – A Successful PPC Partnership

Strategy and Approach

• Campaign Optimization: Muse Platforms conducted a thorough analysis of Four Seasons Catering’s existing campaigns, identifying areas for improvement. This included:
• Negative Keyword Addition: 14,000+ negative keywords were added to the client’s account to prevent irrelevant clicks.
• Ad Group Optimization: 720 ad groups across 17 campaigns were optimized to ensure targeted advertising.
• Keyword Analysis: Root keywords were identified and used to optimize the listing for maximum keyword juice and backend search terms.
• Campaign Structure and Strategy: Muse Platforms implemented a structured approach to campaign management, including:
• Day Parting: Bidding strategies were adjusted to avoid out-of-stock situations during peak hours.
• Bid Optimization: High-ACOS keywords were optimized to reduce wasteful spending.