Case Study : Muse Platforms and Orvis

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Muse Platforms enables Retail enterprise merchandizing solution with Adobe Experience Cloud’s Search&Promote & Analytics to improve Orvis.com‘s product findability

“Muse Platforms was a key partner in helping us at Orvis through a successful and seamless launch of Adobe Experience Cloud’s Search&Promote. We had been running on an older platform for 10 years and we had to start from scratch. Muse Platforms demonstrated their commitment to enabling us to grow with this new toolkit so we could be productive, and learn and direct ourselves. Muse was always their to help along the way, and their commitment to enabling us to be better merchandizers was exactly the type of partner we were looking for.”
-Andrew Pierce, Orvis

Challenges

  • Working off an old platform that was expensive to support and not scalable.
  • Drive improved product finding method that can support a personalized customer journey
  • Increase merchandizer productivity through automation to manage 10,000+ products in web and mobile.

Solution

  • Developed Product Search Solution to power navigation pages, marketing landing pages, and search results.
  • Developed Integration with Adobe Analytics to provide site and mobile wide rankings that auto-merchandizes product finding across
  • web and mobile in concert with key KPIs.
  • Establish enablement program so as to increase adoption rate of product within Orvis leadership and staff.
  • Merchanize and Optimize customer experiences across web and mobile.

Benefits

  • Developed Product Search Solution to power navigation pages, marketing landing pages, and search results.
  • Developed Integration with Adobe Analytics to provide site and mobile wide rankings that auto-merchandizes product finding across web and mobile in concert with key KPIs.
  • Establish enablement program so as to increase adoption rate of product within Orvis leadership and staff.
  • Merchandize and Optimize customer experiences across web and mobile

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