Customer experience is an increasingly critical competitive differentiator in most industries, but it can be challenging to create data-driven customer experiences. To give customers what they want, you need to know exactly what they want. To understand what your customers want, you must collect and analyze lots of data about them—which is where a Customer Data Platform (CDP) comes in.

Here is how CDPs can help you create more dynamic and engaging customer experiences than ever before.

1] A Customer Data Platform simplifies collecting customer insights from diverse sources.
Automating collecting customer insights processes frees up time that sales and marketing teams would typically spend on manual research methods to focus on building long-term relationships instead. Because CDP platforms handle information collection for you, they make business development quicker and more efficient overall.

A CDP makes analysis easier:
You don’t have to sift through mounds of unstructured data—which is often an arduous process in and of itself—to find what you need; CDPs do that for you. And since most such platforms can be accessed via dashboards or visual graphs, your team members will be able to quickly drill down into key points of interest rather than spending hours analyzing raw data.

A CDP helps personalize customer interactions:
Using information gleaned from customer data, your sales and marketing teams can customize their interactions with customers and prospects more individually. That could mean automatically providing them with information about industry news related to their organization based on what you know about them or making suggestions about products they might want based on their current buying patterns and behaviors. Your team members will always have fresh, relevant info at their fingertips without having to do time-consuming research themselves.

A CDP helps organizations grow their businesses:
Perhaps most importantly, a CDP will help your company grow by fostering personal relationships with customers and prospects. If your team members have better access to more relevant information about individual buyers, they’ll be able to nurture existing relationships and work even harder to win new ones. That means you’ll end up with an increasingly engaged customer base who has fewer doubts about doing business with you because of quality service and consistent interactions.

The result is improved retention rates over time—and that means revenue growth in your business. In summary, since it automates manual research processes and makes research more accessible for team members to complete successfully without as much oversight from others, a CDP creates lots of data-driven opportunities for your organization to grow faster than ever before. This adds faster sales cycles, deeper insights into your customers’ mindsets, higher customer satisfaction scores—and ultimately greater success overall.

A CDP allows for deeper analysis into customer behavior: Finally, a Customer Data Platform allows you to go deep into your customers’ behavior, not just at purchase time but throughout their entire lifecycle with your business. This is important because it gives you valuable information about what they want from your company now as well as where they might be headed in the future.

Ending Words!The customer data platform (CDP) market has been steadily growing over the past decade. According to a recent report from IDC, Customer Data Platforms: Market Shares, Strategies, and Forecasts, Worldwide, 2016–2021, CDPs will generate revenues of $14.2 billion in 2021. An average of 9% year-over-year growth—which represents significant growth potential for many organizations. It’s not just about targeted advertising, as many people think. A customer data platform can also help drive revenue, retain customers and help you improve your marketing efforts. With an integrated view of customers across channels, you can make smarter decisions and create better experiences for customers, leading to them spending more money with you over time.

This was a quick overview of how CDP creates data-driven customer experiences! I hope you enjoyed reading and find this article useful.