Muse Platforms – Enabling Digital Marketing Transformation & AI

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Performance

“Muse Platforms was a key partner in helping us at Orvis through a successful and seamless launch of Adobe Experience Cloud …We had been running on an older platform for 10 years and we had to start from scratch. Muse Platforms demonstrated their commitment to enabling us to grow with this new toolkit so we could be productive, and learn and direct ourselves…” -Andrew Pierce, Orvis

CASE STUDIES

Muse Platforms enables Retail enterprise merchandizing solution with Adobe Experience Cloud’s  Search&Promote & Analytics to improve Orvis.com‘s product findability

“Muse Platforms was a key partner in helping us at Orvis through a successful and seamless launch of Adobe Experience Cloud’s Search&Promote. We had been running on an older platform for 10 years and we had to start from scratch. Muse Platforms demonstrated their commitment to enabling us to grow with this new toolkit so we could be productive, and learn and direct ourselves. Muse was always their to help along the way, and their commitment to enabling us to be better merchandizers was exactly the type of partner we were looking for.”
-Andrew Pierce, Orvis

Challenges

  • Working off an old platform that was expensive to support and not scalable.
  • Drive improved product finding method that can support a personalized customer journey
  • Increase merchandizer productivity through automation to manage 10,000+ products in web and mobile.

    • Solution

  • Developed Product Search Solution to power navigation pages, marketing landing pages, and search results.
  • Developed Integration with Adobe Analytics to provide site and mobile wide rankings that auto-merchandizes product finding across
  • web and mobile in concert with key KPIs.
  • Establish enablement program so as to increase adoption rate of product within Orvis leadership and staff.
  • Merchanize and Optimize customer experiences across web and mobile.

    • Benefits

  • Developed Product Search Solution to power navigation pages, marketing landing pages, and search results.
  • Developed Integration with Adobe Analytics to provide site and mobile wide rankings that auto-merchandizes product finding across web and mobile in concert with key KPIs.
  • Establish enablement program so as to increase adoption rate of product within Orvis leadership and staff.
  • Merchandize and Optimize customer experiences across web and mobile

    • Muse Platforms enables B2B High-Tech enterprise adobe experience cloud solution to increase PaloAltoNetworks.com customer’s participation & revenue in alignment with their marketing strategy

    Challenges

  • Palo Alto Networks aimed to increase revenue through the use of the Adobe Marketing Cloud.
  • PANW needed to configure, integrate, and operate all products in the Adobe Experience Cloud (AEM, Target, Analytics, Social, Media Optimizer, Audience Manager) to execute multi-channel, predictive, as well as next best message marketing campaigns and tactics in order to grow revenue.
  • Key Use Case: As a customer, I want to be provided with the next best recommended security resource on any channel (Email, Display, Web/Mobile)

    • Solution

  • Established Product Development road map for PANW
  • Established working integrations across each product with a focus on paths to support omni-channel communication.
  • Developed key Integration with Adobe Target Recommendations across web, mobile, and display channels to provide site and mobile vast increases in customer participation.
  • Establish enablement program so as to increase adoption rate of product within PANW leadership and staff.
  • Optimize customer experiences across web and mobile.

    • Benefits

  • Increase on-site customer participation
  • Drive new lead generation and nurture campaigns
  • Drive account based marketing strategy across web and mobile
  • Enable team to adopt Adobe technology faster and build out internal support for the experience cloud.

    •  

    Muse enables Optimum.com personalization site with Adobe Analytics, Target, & Audience Manager to support their segmentation and targeting to align with their media strategy

    Challenges

  • Legacy website system that was not mobile friendly with limited ability to support digital media campaigns.
  • About 400 pages and proxy pages, mobile standalone pages and email landing pages not connected to the site.
  • Inability to tracking web metrics with analytics to capture buying behavior and website experience for remarketing.
  • Reduce independent IT and slow creative content creation process and costs with third party creative agencies.
  • Inability to speak to customers and non-customers with the right message at the right time with the right offer.

    • Solution

  • Partnered with technology and marketing leaders to understand digital roadmap to align with media campaigns.
  • Develop a plan for a website personalization with AEM to align offers with media buying and audiences using the Data Management Platform with dynamic phone, chat tracking and web order tracking.
  • Implement Adobe Analytics on the entire website and order buy flow and centralize all third party tags on Adobe
  • DTM to assist with site remarketing and shopping cart abandonment remarketing
  • Reduce redundancies with multiple vendors to build mobile and email landing pages and creative assets with AEM.

    • Benefits

  • Faster time to market with offers: Enabled web ops to publish web content on-demand through a more consistent, responsive digital experience using pre-defined templates that were mobile responsive.
  • Enhanced User Experience: Simplified website with dynamic content that supported the media advertising to provide a seamless experience using AEM to provide correct offers to audiences.
  • Faster ROI through Optimization: developed a simplified & flexible order flow with ability to implement 3rd party
  • Improved brand visibility: Increased marketing effectiveness and viewership through relevant ads and promotions.