Retail | Orvis.com
Muse Platforms develops enterprise merchandizing solution with Adobe Experience Cloud’s Search & Promote & Analytics to support Orvis.com’s product findability to align with their merchandizing strategy
Challenges
Orvis faced several problems to solve that Muse Platforms worked to reduce if not eliminate in its digital ecosystem
- Working off an old platform that was expensive to support and not scalable.
- Drive improved product finding method that can support a personalized customer journey
- Increase merchandizer productivity through automation to manage 10,000+ products in web and mobile.
Solution
In solving the challenges, Muse Platforms delivered the following:
- Established Product Development road map for PANW
- Established working integrations across each product with a focus on paths to support omni-channel communication
- Developed key Integration with Adobe Target
- Recommendations across web, mobile, and display channels to provide site and mobile vast increases in customer participation
- Establish enablement program so as to increase adoption rate of product within PANW leadership and staff
Optimize customer experiences across web and mobile
Benefits
In launching new Adobe Experience Cloud Architecture, PANW was able to:
- Increase on-site customer participation
- Drive new lead generation and nurture campaigns
- Drive account based marketing strategy across web and mobile
- Enable team to adopt Adobe technology faster and build out internal support for the experience cloud