SHOPPABLE NETWORKS / TV + COMMERCE

Your media.
Your network.
More ways to earn.

Take your content to the big screen. Turn that attention into merchandise, tickets, memberships and more.

License the technology behind Subamerica. Bring your catalog, live shows and community into a connected media destination—under your own brand.

Original editorial concept of a broadcast console and three performance monitors.
A Muse Platforms technology · Original illustrative artwork

ONE CONTENT OPERATION. SIX TV FEED INTEGRATIONS.

RokuFire TVSamsung TizenLG webOSApple TVGoogle TV

Plus branded web and mobile web. TV apps, platform approvals and distribution are scoped for each network.

INDEPENDENT MEDIA. A NETWORK OF YOUR OWN.

You have the stories.
Build what comes next.

An independent publisher should be able to think like a network owner.

Shoppable Networks brings TV operations, direct commerce and creator relationships into the same workflow. It gives independent broadcasters, digital publishers, music and culture networks, and specialist content owners a foundation for their own media business.

Build around the library and audience you already have. Shape the programming, brand and commercial model that make the network yours.

WATCH → SCAN → CONNECT

A SECOND SCREEN. A NEW OPPORTUNITY.

The show doesn’t stop.
The relationship starts.

A viewer sees a moment that matters. A relevant QR code takes them from the TV to a destination where they can act.

MerchandiseTicketsMembershipsTips & support

Give the story something to take home. Connect a performance to a creator’s storefront, the next live event or a community worth joining.

Checkout happens on the linked destination. QR rendering and player overlays vary by media source, device and implementation.

INSIDE THE PLATFORM

Your brand at every step.

Program. Publish. Connect. Earn.
Five connected areas of capability.

01 / TV operations

Build a lineup worth coming back to.

Give your catalog a programming rhythm. Connect on-demand discovery, continuous channels and live moments in one content operation.

Channel manager

Manage linear, on-demand or combined channels from a browser-based workspace.

Programming schedules

Create one-time, daily and weekly programming blocks using playlists or live sources.

Ordered queues

Arrange content into a channel lineup and manage the order in which it plays.

Continuous playout

Turn a catalog into a continuously programmed viewing experience with supported media and configured playout services.

Live streaming

Configure live broadcasts and bring live sources into scheduled programming.

TV metadata

Manage titles, ratings, credits, genres, artwork and deep links for content distribution.

02 / Distribution

One library. More screens.

Keep the content operation connected while preparing each destination for the audience and devices it serves.

Six TV feed integrations

Platform-specific feed adapters for Roku, Fire TV, Samsung Tizen, LG webOS, Apple TV and Google TV.

Your branded web destination

Present the network, catalog, creators and commerce in an experience built around your identity.

Mobile web

Let viewers discover, watch and visit commerce destinations from their phones.

Catalog organization

Use featured content, playlists, genres and categories to make your library easier to explore.

Content readiness

Review metadata completeness and prepare TV artwork before deployment.

Linked discovery

Connect programming to relevant web destinations with supported deep links and QR codes.

03 / Commerce

Make the moment shoppable.

Create direct commerce opportunities alongside your advertising and sponsorship business. Give a meaningful moment a useful next step.

Product overlays

Display product details and purchase links in supported web viewing experiences.

TV-to-phone QR journeys

Render QR codes into supported video workflows and connect viewers to creator or commerce destinations on their phones.

Merchandise

Manage products and connect supported print-on-demand merchandise through Printify.

Event ticketing

Create events and ticket checkout pathways using the platform’s payment integration.

Paid memberships

Offer tiered creator communities, manage subscriptions and share member communications.

Tips and payments

Support direct contributions and connected-account payment workflows through Stripe.

04 / Audience & creators

From a passing viewer to a returning fan.

Bring the people behind the programming into the experience. Give your audience places to follow, participate and support the work.

Creator portals

Bring biographies, videos, audio, merchandise and events into public creator pages.

Member workspaces

Give members places to manage the creators and content they follow.

Follows and likes

Support ongoing discovery and lightweight audience engagement.

Producer workflows

Organize creator-facing work with producer and administrator roles.

Member communications

Send community updates and manage subscriber relationships.

Audio experiences

Make tracks and playlists part of the same media destination.

05 / Promotion & insights

Make more of what you already create.

Connect programming with promotional work and useful observations, while keeping editorial decisions with your team.

Short-form clips

Create highlights from existing video and prepare vertical or landscape formats.

AI-assisted captions

Generate proposed promotional captions and hashtags for clips, with human review.

Social publishing workflows

Connect supported social accounts and schedule posts, subject to platform access and API approvals.

QR engagement records

Capture supported QR scan events to understand engagement with linked content.

Overlay interactions

Record supported overlay interactions by platform and session.

Reporting workspaces

Review available streaming, social and playlist activity to inform your next programming decision.

YOUR NETWORK. OUR TECHNOLOGY.

License the foundation.
Build your media business.

A clear starting point for a branded deployment of the technology behind Subamerica.

ANNUAL TECHNOLOGY LICENSE

From $50,000

per year · USD

ONE-TIME IMPLEMENTATION

$75,000

USD · scoped to your deployment
Starting first-year fees: $125,000 USD

Branding, integrations, rollout, support, usage and third-party costs are scoped per deployment. Your agreement defines permitted use, deliverables and support. A technology license does not transfer ownership of the underlying software.

Let’s scope your network

A LAUNCH BUILT AROUND YOUR BUSINESS

From catalog to channel.

Bring the ambition. We’ll connect the product, people and practical work around it.

01

Define the network.

Align the audience, content rights, catalog, business model and priority screens. Decide what belongs in the first release.

02

Configure the platform.

Scope branding, content setup, commerce pathways, integrations and operational roles around the way your team works.

03

Prepare the rollout.

Validate viewing and checkout journeys, test supported devices and prepare required platform submissions.

04

Launch and learn.

Train the team, activate the programming and review the audience response. Agree who owns ongoing publishing, support and improvement.

THE ORIGINAL NETWORK

Built for real culture.
Built through Subamerica.

Subamerica is Muse’s independent music, art and performance network—and a working expression of the technology: curated programming, creator portals and direct-to-fan commerce in one destination.

Shoppable Networks brings that foundation into a licensing proposition for your own brand. Your creator agreements, payment configuration and business model are established for your deployment.

A LITTLE MORE CLARITY

People Also Asked

Good questions.
Useful answers.

What is Shoppable Networks?

Shoppable Networks is the licensed media and commerce technology behind Subamerica. It brings channel programming, six TV feed integrations, branded web and mobile-web experiences, creator destinations and direct commerce into a connected platform for your own network.

Which TV platforms does the technology support?

The codebase includes feed integrations for Roku, Fire TV, Samsung Tizen, LG webOS, Apple TV and Google TV. Native app packaging, current device compatibility, regional availability, account setup, app-store review and publication are validated and scoped for each licensee.

Can a viewer buy directly from every TV app?

Commerce behavior depends on the device and implementation. Supported web experiences can show product details and purchase links. Supported video workflows can display QR codes that send a TV viewer to a phone-based destination, where checkout takes place. Universal in-TV checkout or QR support is not implied.

What can a network sell or offer?

Supported workflows include merchandise, print-on-demand products through Printify, event tickets, paid memberships and tips. Stripe supports payment and connected-account workflows. The deployment defines the integrations, merchant responsibilities and creator agreements.

What does licensing start at?

The annual technology license starts at $50,000 USD, with a $75,000 USD one-time implementation fee: $125,000 USD in starting first-year fees. Branding, integrations, rollout, support, usage and third-party costs are scoped for the deployment.

How are Shoppable Networks, Subamerica and Expression Cloud related?

Shoppable Networks is the current name for the technology previously presented as Expression Cloud. Subamerica is the original Muse-owned music, art and performance network built on that technology. A license lets another organization build its own branded deployment; it does not transfer ownership of the underlying software or automatically adopt Subamerica’s creator revenue split.

Does a license include placement on FAST services, cable or broadcast networks?

No placement is implied. TV feed support, native app publication and carriage on a third-party FAST service, cable system or broadcast network are different arrangements. Any required carriage or partner agreement is assessed separately.

Can Muse help launch and operate the network?

Yes. Discovery, implementation, content preparation, commerce configuration, testing, training and managed operations can be connected around your launch. The engagement defines the included work, milestones, acceptance criteria and ongoing responsibilities.

START A CONVERSATION

Let’s find your next step.

Tell us what you want to achieve. We’ll help connect the right expertise, products and services.

Talk to Muse

FIND YOUR NEXT STEP